The first Monday in May reliably transforms the steps of the Metropolitan Museum of Art into the world’s most-watched fashion show, but instead of (or in addition to) models, celebrities are doing the walking—and in more than just one designer’s boldest couture....

At the 2025 Met Gala, Nicole Kidman shocked and surprised us all when she walked the red carpet with a pixie cut. She didn't actually cut off all her hair for the first Monday in May, but it was still major. For...

The film's makeup department head, Nicki Ledermann, deploys the cat eye at a fraught moment for this liner look. Last month in The New York Times, journalist Jessica Roy wondered if the cat eye was glaringly dated, citing a popular TikTok in...

Ever wonder what it’s like shopping with a beauty editor? Welcome to Counter Service, a series where we visit our favorite beauty boutiques IRL. We’re visiting the curated spaces and places that make shopping in person oh-so worth it—and you’re coming with....

Frequently Asked QuestionsWhat should I look for in a body wash if I have eczema?If you have atopic dermatitis, keep your skin-care products simple. “If you are going to use a body wash, look for one free of artificial fragrances and dyes,”...

Allure is a big fan of science, which makes us not big fans of supplements. Thousands of capsules and gummies flood the health aisles, but since they’re not required to be regulated by the U.S. Food & Drug Administration, they have to...

Mint has always had a way of feeling instantly refreshing, whether it’s mixed into a creamy scoop of ice cream or painted across newly filed nails. For summer 2026, that same crisp shade is emerging as one of the most popular nail...

This one gets its edge from guaraná extract—a plant source with roughly four times the caffeine of coffee, according to studies—which helps temporarily tighten and smooth the look of dimples. That instant boost is paired with cupuaçu butter (rich in fatty acids...

Get a handle on hydration and protectionTo the chagrin of marketers and social media influencers, when it comes to skin care, we only need three things, according to dermatologists: a cleanser, a moisturizer, and SPF. Yes, just a single cleanser—not an oil-based...

Emma Grede, a British entrepreneur known for her work developing brands such as Skims, Good American, and Safely, has been catching flak lately. During an appearance on the She’s So Lucky podcast, she was asked why she never invested in Ami Colé,...