Frequently Asked QuestionsWhat makes Korean vitamin C serums different from Western formulas?Korean vitamin C serums are more about the long game than instant gratification, unlike some Western formulas. Instead of leaning heavily on high, potentially irritating doses of pure L-ascorbic acid, Korean...

For Black women, a silk press isn't just a hairstyle; it's a transformative event. There's something invigorating about leaving the salon with silky, flowing hair—often curled or bumped into a voluminous style like a fluffy bob or artfully layered into a butterfly...

Ever since I bought this extra cute Fromrier EGF Cica Water Sun Ampoule SPF 50+ PA++++ in May 2025, I've never been the same. Too dramatic? Don't care. This is hands-down my. Favorite. Sunscreen. EVER. There's nothing like this weightless SPF serum...

And of course, there’s a built-in antioxidant support system—ferulic acid and vitamin E to boost efficacy, plus ergothioneine, green tea, and turmeric to neutralize a wide range of free radicals. It also features calming, barrier-friendly properties thanks to panthenol, allantoin, cica, and...

Red nail polish is truly timeless. Any year, any time of year, it works and wows. And yet, after literal years of all-but-naked nails, seeing it on a celebrity does just read as classic—it reads as downright daring. With the number of...

Billie Eilish isn't interested in future plastic surgery—and she has a very meaningful reason why.The musician, who is gearing up for the release of her tour film Hit Me Hard and Soft: The Tour Live in 3D on May 8, stopped by...

For many of us, time is precious. We're always zipping from one place to the next: rushing through the morning to catch the train or beat traffic, zooming through the 9-to-5, then squeezing in a social life amid all those life and...

That, and scents tend to last longer on hair. (Ever smell your pillow the night after a bonfire?) “Hair is composed primarily of keratin, a fibrous protein with a complex structure that can bind and trap fragrance molecules,” says Hallie McDonald, MD,...

Have you ever gotten lost in a watercolor painting? Following its fluid washes of pigment and tracing each brushstroke as it melts into the next brings art lovers—including us at Allure—a sense of peace. This season, nail artists are bringing that vibe...

At the Met Gala carpet on Monday night, the answers to “Who are you wearing?” included Yves Saint Laurent, Chanel, and Prada. At least one could have also been OxiClean, the laundry brand famous for its corny Y2K infomercials.That’s according to a...