If a Euphoria episode flaps its wings on HBO, it will inevitably butterfly-effect into a sparkly beauty frenzy. Lo and behold, glittery eye looks are back! And not just glitter— it’s metallic! Frost! Shimmer! Anything, basically, that catches the light when you...

New launches hate to see them coming.As excited as we all may be for the latest makeup, skin-care, and hair products, there’s something to be said for the formulas that continue to earn a place in our routines year after year. Allure...

I'm feeling a little gaslit. You remember Marc Jacobs Beauty, right? I distinctly recall, way back in 2013, being so excited to experience the makeup vision of one of my favorite fashion designers. And the line didn't disappoint—until it went away in...

Frequently Asked QuestionsWhy do I need a face wash?The short answer: Because pure H2O isn’t enough to take the day off. “Oil and water don’t mix, so rinsing with water won’t effectively remove sebum, sunscreen, or makeup,” says Dr. McDonald. She also...

Twelve beauty favorites that earned the votes and the repurchases—and just $55 for members!

Do you remember when taupe nail polish became a thing? Because I sure do! It was the dawn of the 2010s—2008 to be exact—and OPI launched a little shade called You Don't Know Jacques! Shortly after that, Chanel dropped Particulière, and my...

Frequently Asked QuestionsWill gel moisturizers pill under makeup?Gel textures are generally among the most makeup-friendly moisturizers in your skin-care routine because they absorb quickly and leave a smooth, lightweight finish rather than a thick or greasy layer. That said, pilling can still...

I'm no anthropologist, but I have a theory that people are drawn to the style and beauty trends of the era they were born into. I, for example, love the silhouettes and hairstyles of the late ‘70s (shoutout to my fellow xennials),...

Newly crowned as the internet's Favorite Beauty Creator in the 2026 Allure Readers' Choice Awards, Rose Siard wants to celebrate. Her celebration of choice? A giveaway!In honor of her Readers' Choice Award win, Siard has teamed up with Allure to host a...

Just remember: Even though this may be the last step in your makeup routine, you’ll still need to make a traditional sunscreen the last step in your skin-care routine to achieve full sun protection.Ben SiardFavorite Beauty Content Creator: Rose SiardInformative, aspirational, relatable—more...