If a Euphoria episode flaps its wings on HBO, it will inevitably butterfly-effect into a sparkly beauty frenzy. Lo and behold, glittery eye looks are back! And not just glitter— it’s metallic! Frost! Shimmer! Anything, basically, that catches the light when you bat your eyelashes.Reflective lids, like many of this summer’s makeup...

New launches hate to see them coming.As excited as we all may be for the latest makeup, skin-care, and hair products, there’s something to be said for the formulas that continue to earn a place in our routines year after year. Allure readers are famously willing to try something new, but it...

I'm feeling a little gaslit. You remember Marc Jacobs Beauty, right? I distinctly recall, way back in 2013, being so excited to experience the makeup vision of one of my favorite fashion designers. And the line didn't disappoint—until it went away in 2021. The brand's return has been fantasized for years and...

Frequently Asked QuestionsWhy do I need a face wash?The short answer: Because pure H2O isn’t enough to take the day off. “Oil and water don’t mix, so rinsing with water won’t effectively remove sebum, sunscreen, or makeup,” says Dr. McDonald. She also notes that face washes are made with surfactants that attach...

Twelve beauty favorites that earned the votes and the repurchases—and just $55 for members!

Do you remember when taupe nail polish became a thing? Because I sure do! It was the dawn of the 2010s—2008 to be exact—and OPI launched a little shade called You Don't Know Jacques! Shortly after that, Chanel dropped Particulière, and my world was officially rocked. When I saw Bella Hadid's latest...

Frequently Asked QuestionsWill gel moisturizers pill under makeup?Gel textures are generally among the most makeup-friendly moisturizers in your skin-care routine because they absorb quickly and leave a smooth, lightweight finish rather than a thick or greasy layer. That said, pilling can still happen depending on the formula and how many products you’re...

I'm no anthropologist, but I have a theory that people are drawn to the style and beauty trends of the era they were born into. I, for example, love the silhouettes and hairstyles of the late ‘70s (shoutout to my fellow xennials), and it seems Keke Palmer harbors a whole lot of...

Newly crowned as the internet's Favorite Beauty Creator in the 2026 Allure Readers' Choice Awards, Rose Siard wants to celebrate. Her celebration of choice? A giveaway!In honor of her Readers' Choice Award win, Siard has teamed up with Allure to host a one-time-only giveaway. The prize? Five beauty product bundles made of...

Just remember: Even though this may be the last step in your makeup routine, you’ll still need to make a traditional sunscreen the last step in your skin-care routine to achieve full sun protection.Ben SiardFavorite Beauty Content Creator: Rose SiardInformative, aspirational, relatable—more than a million of you stop scrolling for Rose Siard....