I'm no anthropologist, but I have a theory that people are drawn to the style and beauty trends of the era they were born into. I, for example, love the silhouettes and hairstyles of the late ‘70s (shoutout to my fellow xennials), and it seems Keke Palmer harbors a whole lot of...

Newly crowned as the internet's Favorite Beauty Creator in the 2026 Allure Readers' Choice Awards, Rose Siard wants to celebrate. Her celebration of choice? A giveaway!In honor of her Readers' Choice Award win, Siard has teamed up with Allure to host a one-time-only giveaway. The prize? Five beauty product bundles made of...

Just remember: Even though this may be the last step in your makeup routine, you’ll still need to make a traditional sunscreen the last step in your skin-care routine to achieve full sun protection.Ben SiardFavorite Beauty Content Creator: Rose SiardInformative, aspirational, relatable—more than a million of you stop scrolling for Rose Siard....

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In case you didn't notice, Kristen Stewart has been slowly cutting away at her hair. What started as a long, trendy wolf cut last year began paring away as we entered 2026, becoming a short-on-top, long-in-back mullet that eventually became a not-so-short-in-back mullet. But it appears she's taking the Cannes Film Festival...

Frequently Asked QuestionsWhat is Japanese skin care best known for?Like Korean skin care, Japanese skin care focuses on hydration and maintaining bouncy, mochi-like skin with simple-yet-innovative products, according to Dr. Liu.Double cleansing and serum-like sunscreens are also quintessential parts of Japanese skin care. Most of the top beauty best sellers in Japan...

Deciding to go natural is a major decision. If you’ve been perming your hair for years, the thought alone can feel overwhelming—there may be a swirl of questions in your mind, the biggest one probably being: blend your new growth with your relaxed mid-lengths and ends, or do a big chop?“For many,...

Bella Hadid and the Cannes Film Festival are practically forever linked at this point; the model always makes a captivating, memorable appearance at the French fest, and her 2026 installment was no different. Though sometimes her gown takes center stage, this year we were hyper-focused on the perfect sculpted bun she wore...

I was idly browsing the most recent Gucci Cruise 2027 collection on my phone a few nights ago, swiping through pics to see what creative director Demna Gvasalia wants us all to be wearing next year, when suddenly, I stopped in my tracks. (Or is it my scroll?) Who was that brunette...

We also love that the silky gel texture (courtesy of squalane and glycerin) absorbs quickly enough to double as an excellent primer—no creasing, pilling, or makeup meltdown in sight.Frequently Asked QuestionsWhat do peptides actually do in an eye cream?In eye creams, they’re typically used to support collagen production, improve skin elasticity, and...