So far, 2026 has been a year of long-awaited comebacks. Hillary Duff hits the stage after 18 years, Ariana Grande after seven. Fans waited five years for Euphoria season three to air on HBO and two decades for The Devil Wears Prada 2 to arrive in theaters this May. For makeup lovers, it’s felt like ages waiting for the return of Marc Jacobs Beauty, the fashion designer’s beloved makeup brand that shuttered unexpectedly in 2021. News broke of the reboot last year, but it’s been a slow crawl to launch day. I’m not sure about you, but for us beauty editors, the press rollout has felt like 84 years of blind items, occasional red-carpet and runway spottings, and teasers of teasers of teasers.
They say patience is a virtue, and with Marc Jacobs Beauty finally arriving at Sephora on June 1, 2026 (and today on MarcJacobs.com)—I’m feeling particularly virtuous …and, eager to dig into how these products look, feel, and perform. For many beauty editors at Allure, we remember the initial launch fondly, some of us holding onto our Highliners and bottles of Dew Drops despite being fully aware of how expiration dates work.
Now, it’s important to note that Coty, the brand’s parent company, has been very adamant that this new Marc Jacobs Beauty has nothing to do with the original. As Allure contributor Marci Robin noted last week, the press release “would have you believe that the Marc Jacobs Beauty you’re about to meet is the first installment.” That being said, at the launch event in New York City, Jacobs admitted that “we looked at obviously what Marc Jacobs Beauty was before,” when rethinking this new iteration.
For those of us who coveted the brand in the 2010s, part of our excitement around the launch is powered by nostalgia—in my case, for the gel liner and the Omega Bronzer—and we couldn’t help but feel curious about how they compare. So in the name of beauty journalism, I asked my fellow Allure editors, regular contributors, and makeup artists who were fans of the OG Marc Jacobs Beauty—all who still own original items—to try out the new range and get their thoughts. But first, a little bit more about the collection in general.
Is the New Marc Jacobs Beauty the Same as the Original?
No. And I should reiterate that Coty—the same company that creates Marc Jacobs fragrances—promotes this as an entirely new line, completely separate from the original (which was owned by LVMH’s Kendo). “This is not a reissue of the original line; everything has been reimagined: the formulas, the textures, the performance,” a representative of the brand specified over email. And while the product names have a similar cheekiness to them (Gagged, Heart & Fast, Money Shot, to name a few), you won’t see reformulations of the old formulas. The packaging also looks completely different.
One similarity? A heavy focus on eye makeup, which seems to come directly from Jacobs’ personal preferences. When Allure interviewed him about the first Marc Jacobs Beauty launch in 2013, he told us, “I’ve always been very drawn to the eyes,” and it seems that still holds. “It’s the eyes for me,” he told preview guests earlier this month. “I think it’s the place where there’s the most opportunity for experimentation, for expression. It’s what I look at first when I see someone. So, I think the eyes just have all that possibility.”
What Products Are in the New Marc Jacobs Beauty Collection?
The initial June 1 drop introduces seven products, including the Flashes Mascara, available in black, brown, and blue; Drawn This Way Eyeliner, a waterproof gel formula that’s creamy as a kajal and comes in 21 colors and four finishes: matte, metallic, and “magical” (the latter includes glitter and duochromes); Born Star Eyeshadow, 14 individual powder shadows also broken up into matte, metallic, and magical textures; Joystick Blush Stick, a multi-use balms for lips and cheeks that comes in 10 shades; Legally Bronze Bronzer, a buildable powder bronzer in eight shades that range from fair to deep; Money Shot Highlighter Gel, which comes in just one hue with pink and blue reflects; and finally, the Heart On Lipstick, a hybrid lipstick balm in 15 neutral, pink, red, purple, and “trendy” hues, like electric purple and Barbie pink.
