Frequently Asked Questions
Which hair type is Briogeo good for, and why?
“Briogeo is good for all hair types, whether your hair is natural, chemically treated, or showing signs of compromised strands from over-manipulation or styling,” says James. The full range covers every common concern, from scalp care to strand repair to density loss.
For textured hair specifically, the Curl Charisma line “addresses the personality and individual nuances of curls of all patterns,” delivering “impeccable frizz control for healthier looking waves, curls, and coils.” And for color-treated hair, she says “the treatments and masks are made up of moisture and protein-based formulas that work well for preserving hair color, promoting longer-lasting vibrancy, and less fading.”
Who should use Briogeo?
“There are clients that I specifically steer towards Briogeo,” says James, namely those “with overly sensitized, dry, and damaged hair needing a formula that replenishes protein in the hair shaft, balances moisture, and protects from future damage.” For her curly and coily clients, she leans on Curl Charisma specifically for “category 2B to 3C curlies experiencing lack of elasticity, breakage, and limp curl formation.”
Meet the experts
How we test and review products
When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that’s included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.
For our list of the best Briogeo products, we considered each product’s performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from board-certified dermatologists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.
Our staff and testers
A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.
After all, can we really say a skin-care product is the “best” for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.
Now, watch the Forbidden Fruits cast spill secrets after sipping the truth serum:
