It’s no secret that Hailey Bieber is a beauty lover (hello, Rhode). While she’s known for perfecting the art of the lip balm and on-point nail colors, her scent rotation is pretty impressive, too. We can only assume her collection is vast and ever-evolving—she’s the queen of beauty trends, after all—there are a handful of perfumes and mists that are her self-proclaimed favorites.
Will Mrs. Bieber ever create a fragrance of her own? Time will only tell (we’re still waiting on the Eau d’Nepo release). But, until then, we’ll be taking notes from her current roundup of essential scents. Because we know you’re just as curious as we are, we dug deep into the internet archives to find every scent Bieber swears by, from viral fragrant hits to niche finds that’ll elevate your own curation.
Ex Nihilo Fleur Narcotique Eau de Parfum
Ex Nihilo
Fleur Narcotique Eau de Parfum
If there’s one fragrance that can be considered Bieber’s verified signature, it’s the Ex Nihilo Fleur Narcotique Eau de Parfum. Previously, the model shared that no matter how many fragrant elixirs come and go from her collection, this floral-forward fragrance always finds a way back into her rotation. “That’s the scent I’ve actually been wearing for a few years, and I find myself always going back to that one,” she said.
This captivating fruity-floral blend bursts with a juicy mix of peach, lychee, and bergamot. As it dries down, a mix of soft jasmine and orange blossom combines seamlessly with warm musk and fresh, earthy moss.
Ex Nihilo Lust in Paradise Eau de Parfum
Ex Nihilo
Lust in Paradise Eau de Parfum
Bieber must have quite the collection of Ex Nihilo fragrances. In conversation with GQ, the model revealed that she’s run through multiple bottles of this French Riviera-inspired fragrance, stating she was already halfway through her third at the time (which was 2023, by the way—who knows how many empty glass bottles of this fragrant elixir she’s run through by now). “This fragrance lives up to its name,” she said. “It smells kind of beachy and floral-y. Think a Hawaii kind of vibe.”
