Beauty products aren’t the only nominees in the Readers’ Choice Award poll; content creators are now also included. Every year, the Allure social team hand-picks top beauty, style, and lifestyle creators to participate in the poll. They are selected based on a handful of metrics, such as follower count, engagement rate, and our editors’ views on the quality of their beauty content, and more.
The Readers’ Choice Awards poll nominee list is crafted between the months of November and January, and typically goes live in early February. This year, the Readers’ Choice Awards poll goes live on Tuesday, February 17, at 8 a.m. ET.
How to Vote in the Readers’ Choice Awards Poll
Head to allure.com/vote, where the Readers’ Choice Awards poll lives. From this page, you can jump between categories or follow the order in which categories are listed on the page: Skin, Splurges, Breakthroughs, Makeup, Survey, Body, Steals, Clean, and Hair.
By clicking on the name of each category, for example, Skin, you’re directed to the Skin poll, which features 10 subcategories, with eight products in each. Once you’ve selected your product picks for all 10 questions (only one product can be chosen per question), the page will automatically direct you to the next category, e.g., Splurges.
You should continue this process until you’ve reached the end of the poll, which is after the Hair category.
Note: While there is no fixed limit on participation, Allure monitors voting activity and reserves the right to review and remove suspicious or automated submissions. However, you must complete the poll in its entirety in order to be counted.
How Live Voting Leaderboards Work
During the voting period, we display a live leaderboard for the Best New Brand category. This leaderboard reflects how nominees are pacing based on votes received to date. It is updated periodically and is intended to provide a snapshot of voting trends—not final results. Official winners are determined only after voting closes and all eligible votes have been fully tallied and reviewed.
How Votes Are Verified & Tallied
Each vote cast in the Readers’ Choice Awards poll is counted and collected via a third-party program called Typeform. On this platform, the Allure staff has full viewing access to results during the voting period; votes are securely recorded through the platform and reviewed before final tallies are confirmed. They are counted at the end of the voting period, which ends on Tuesday, March 24, at 11:59 p.m. ET.
How Allure Readers’ Choice Winners Are Determined
Readers’ Choice Award winners are determined by the number of votes a product has in its category. The product with the highest number of votes is deemed the winner.
Allure Readers’ Choice Awards vs. Best of Beauty Awards Methodology Comparison
Unlike the submission process for the Allure Best of Beauty Awards, brands do not submit products to be considered for the annual Readers’ Choice Awards poll. Instead, Allure editors craft a 500-plus product list—across hair, skin, makeup, body, Clean, and Breakthrough categories—for readers to vote on.
