Convincing consumers to use a LED device should be simple, given how straightforward it is in theory. In practice, education is a slow and challenging process. “It looks too good to be true,” says Lotti Tyson, the brand director at Déesse Pro, which sells a $1,900 mask created in collaboration...

I wonder if we’ve been in the process of losing the face’s primary function. And whether we’re finally starting to see a real backlash to the prevalence of conformity. There is certainly a roster of celebrities refusing to succumb to extreme facial work—and I might argue this is a result...

Blake Lively doesn’t do conditioners. When she played Serena Van der Woodsen on Gossip Girl in the early aughts, she noticed that the show’s hairstylists only used masks after shampooing her hair. “They were like, ‘Oh God, no, we don't use conditioners,’” she told Allure in a previous interview.Since then,...

As I write this, it's a crisp, chilly 12 degrees outside, but when I look at Selena Gomez's new manicure, it feels I'm soaking up the luxurious summer heat. The actor, singer, and Rare Beauty founder took matching to the next level with a bronze-themed manicure timed to the launch...

Graduate from using your tattered T-shirt or coarse bath towel to one of the best hair towels to dry your delicate strands (that are already weakened when wet!). And before you raise your pretty little eyebrows—yes, there is a difference. Regular towels meant for your body can be rough on...

Whether you’re a self-tanner devotee or just dipping your toes into the bronze life, the best facial self-tanners will have you glowing in no time. Throughout our extensive research, we found six formulas that won’t turn you into an Oompa Loompa, disappear after a single rinse, and don’t have that...

Last August, North West appeared in Rome alongside her mom, Kim Kardashian, in a black corset, a miniskirt, and five-inch platform Vetements boots, but it wasn’t her clothing that drew the Internet’s ire (although that’s happened plenty of times before). It was the debut of a new pair of dermal...

Over my nine-year tenure at Allure, I’ve written (many times, in fact) about how lazy I am when it comes to applying makeup (and cleaning any accompanying brushes). I’m always looking for a loophole, a shortcut, literally anything to cut corners. This is because, like I said, I am both...

Before there were ice rollers, cryo masks, and other face-cooling tools that purport to firm and smooth skin with the power of frigidity, there was the simple act of dunking one's face in a bowl of icy water. And it seems Kylie Jenner is being encouraged by her makeup artist,...

It would be pretty obvious for me to open this article by pointing out that Kate Hudson and Goldie Hawn look alike. They are mother and daughter, after all, and thus share a significant amount of DNA, so clearly they resemble one another! But sometimes they hit the red carpet...