I’d also love to know: why?I’ll admit, my instincts veer toward skepticism (sometimes cynicism if I doom-scroll too much). Engagement has no gender; this is true. But when it comes to the fandoms these “internet boyfriends” tend to attract, women will always prevail, and how. I immediately thought of the steep rise...

The body-care boom continues to boom, but the best Cyklar products go above and beyond other formulas. Of course, we’re big fans of the brand’s debut Perfume Oils (a 2025 Allure Best of Beauty Award winner, after all), but Ckylar’s ultra-moisturizing body care—packed with ingredients such as niacinamide, squalane, and multi-oil blends—is...

Pattern BeautyPattern BeautyScalp SerumTracee Ellis Ross has always been known for her voluminous curls, so it made perfect sense when she launched her hair-care line, Pattern Beauty, in 2019. "I was dreaming about doing this all through high school," Ross previously told Allure. The first Pattern Beauty drop included a shampoo, three...

It may be because I'm in Minnesota, where we're bracing for a snowstorm just days after enjoying 60-degree weather, but Gwyneth Paltrow's combination of a springy, grass-green dress and ultra-moody, vampy nail color matches my vibe exactly.The Marty Supreme star flew to Paris for the Valentino show just a few days before...

Frequently Asked QuestionsWhat do dermatologists recommend for extremely dry, itchy skin?According to Dr. Green, the best thing to do for dry, itchy skin is to apply moisturizer liberally and multiple times a day. According to dermatologists, thick creams with high oil concentrations are especially effective for locking in moisture and hydrating the...

In The Scenario, reporter Kirbie Johnson takes readers behind the scenes of the buzziest movies and TV shows to reveal how the best wigs, special effects makeup, and more are created. For this edition, Johnson spoke with Maggie Gyllenhaal, the director of The Bride!, about how she interpreted the character's original 1935...

As a former Floridian, warm weather year-round was my norm. I had never experienced seasons until I moved to New York—and boy, did I learn fast. Thirteen years in, and the snow still dries me nuts, but I’ve since formed a soft spot for spring. It may not be the most glamorous...

Fragrance can act as a power suit when stakes feel high. Like the perfectly tailored ensemble, the right scent can shift your posture, steady your breathing, and help you summon the poise you need to face any situation. If you think this comparison sounds flimsy, consider this: A study cited a survey...

Whenever I think of Grown Alchemist, I’m instantly transported to JFK airport’s Delta lounge. (I much prefer La Guardia these days, but I digress.) The brand’s hand soaps and lotions are in all of the lounge’s bathrooms (and have even been found inside in-flight amenity kits), and because I travel a lot...

Frequently Asked QuestionsWhat are the benefits of using undereye masks?David Kim, MD, a New York City-based board-certified dermatologist, explains to Allure that undereye masks can offer a range of benefits. "Eye masks can occlude the undereye area to improve the delivery of active ingredients, whether for hydration or brightening," says Dr. Kim....