While many celebrities have turned their love for makeup and skin care into revenue-driving empires, Taylor Swift rarely spills the secrets of her beauty routine. But when it comes to her favorite fragrance, a handful of confirmed (and rumored) details offer a clear window into her scent preferences. After all, she used to dabble in perfumery with her now-defunct fragrance collection, Wanderlust—so it’s no surprise that her love for scent is still going strong.
Over the years, Swift has been linked to everything from niche designer perfume blends to lighter, more functional body scents for your night shift (which, for Swift, is performing in sold-out arenas). Taken together, they suggest a fragrance wardrobe that’s thoughtful, mood-driven, and refreshingly practical.
Like her broader approaches to fashion and beauty (see: her nail art), Swift’s relationship with fragrance appears flexible rather than fixed. She doesn’t stick to one signature scent. Instead, she rotates based on setting, schedule, and mood, mixing elevated luxury picks with lighter, more utilitarian options.
So, what perfume does Taylor Swift wear? The answer isn’t just one bottle. Her fragrance rotation seems to move between warm, woody designer scents and lighter, all-over-body fragrances. Below, we dive into the fragrances most closely associated with Swift, from her self-confirmed favorite to the Eras Tour-approved body mist fans can actually shop.
Tom Ford Santal Blush
Tom Ford
Santal Blush Eau de Parfum
If there’s one perfume Taylor Swift has (nearly) directly confirmed wearing, it’s Tom Ford’s Santal Blush. Long story short: In 2024, she casually revealed she was wearing a fragrance from the brand after being complimented on her scent, and the online discourse’s verdict is that Santal Blush is most likely the fragrance she spritzed for the night.
The fragrance is a creamy, spiced sandalwood with subtle warmth and depth. It’s elegant without being overpowering, sensual without being sweet—which is very much aligned with Swift’s current, grown-up aesthetic.
Ouai St. Barts Hair and Body Mist
Ouai
St. Barts Hair and Body Mist
No matter which perfume Swift spritzed on during the Eras Tour, the base to her fragrant layering routine was, according to a peek into her beauty routine in the docuseries The End of an Era, Ouai’s St. Barts Body Wash. It’s a practical, crowd-pleasing choice that quickly became fan lore.
This blend of dragon fruit, orange blossom, tuberose, and amber delivers a breezy, tropical scent that’s the perfect base for layering. If you don’t have time for an everything shower, we have good news: you can grab the Ouai St. Barts Hair and Body Mist for an instant scent boost without stepping into the shower.
Viktor & Rolf Flowerbomb
Viktor & Rolf
Flowerbomb Eau de Parfum
Earlier in her career, Swift was often linked to Viktor & Rolf Flowerbomb, a sweet, floral fragrance that dominated the late 2000s and early 2010s—right in line with her Speak Now and Red eras.
While her taste has evolved since then, Flowerbomb remains a key part of the fragrance story around her, offering context for her long-standing love of perfume as an accessory rather than a single lifelong signature.
More of our fragrance favorites:
Now, watch Dove Cameron’s “less is more” makeup routine:
Shop all of our latest obsessions in one place! And don’t forget to follow Allure on Instagram and TikTok, or subscribe to our newsletter to stay up to date on all things beauty.
