The Super Bowl isn’t the most romantic event in the world, but that doesn’t mean it isn’t a great potential date spot, not to mention the perfect location to debut a new hairstyle! Kim Kardashian brought some Valentine’s Day energy to the San Francisco Bay Area. The Skims founder was on the scene to catch the Seahawks vs. Patriots matchup alongside her rumored new love interest, Formula One superstar Lewis Hamilton, popping up in a surprisingly sweet, flirty set of “Super Bowl bangs.”
For her game-day glam, Kardashian turned to her longtime hairstylist Chris Appleton, who whipped up a glamorously messy Pamela Anderson-esque updo anchored by long, wispy bangs. These aren’t Sabrina Carpenter-style curtain bangs or side bangs, but rather a cheekbone-grazing fringe that Kardashian wore brushed to either side and between her brows. The rest of her hair was pulled up in an undone updo, with a handful of delicately curled tendrils falling down her shoulders for extra romantic effect.
Makeup artist Ash K Holm continued the soft, seductive vibes with a signature “Kim K” glam: rosy cheeks, sculpted brows, tightlined eyeliner to subtly define her eyes, a nude lip, and fluffy, fluttery lashes.
Bangs are having a big, bold moment thus far in 2026, and Kardashian’s wispy fringe is right on trend. We pinpointed the style as one of the biggest stars of the year, and it’s been co-signed by everyone from Doja Cat to Suki Waterhouse. Wispy bangs are also so versatile; with some hairspray and a teasing comb, they can go full ‘80s, but can also feel very low-key and even a little sexy, just like Kardashian’s big game bangs. Simply brushing them out of your eyes can feel like a coquettish, kittenish gesture! We’re just a few days out from Valentine’s Day, so you’ve got plenty of time to book that appointment and get your romance on with some flirty fringe.
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