• Love Story

    Best Fall Haircut Trends and Styles For 2025

    Look to the cyclical nature of trends, and summer has long been established as the all-compassing season of ease. Pool floats! Low-key hairstyles! Vacation days that aren’t confined to the white-plastered walls of your tiny apartment living room. But as the last few years have shown: societal norms are shifting. Now, it’s fall‘s turn to churn out haircut ideas that are equal parts breezy and bold — and they’re taking some inspiration from the past. Whereas historically the autumnal season saw an influx of polished cuts to match those crisp new wardrobes, those are exactly the types of styles to avoid these next few months. “We are seeing much more…

  • Love Story

    7 Fall Hair-Color Trends and Ideas For 2025

    After a long, hot summer, there’s something so refreshing about unpacking the cozy sweaters from the back of your closet, moving all of the vampy, moody lipstick shades to the front of your vanity, and planning your next hair color. So, what can you expect to see everywhere this upcoming fall season? According to experts, it will be a mix of bold and low-key hair colors. “This fall, we will see people taking more risks while embracing their natural hair shades,” Parvin Klein, creative director of color at Salon Yoshiko, tells Popsugar. “This is because of new techniques being developed and offered by colorists and a higher demand for mostly…

  • Success Stories

    The Best Spring/Summer 2026 Fashion Trends to Shop Now

    While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here. For spring 2026 fashion trends, designers are focused on expanding classic silhouettes and colors to uncharted territory — a soft departure from the crazed fads we saw dominate the 2025 spring/summer season (hello, labubus). For the New York Fashion Week shows that ran from Sept. 11 to Sept. 17, designers provided a slew of inspiration for our wardrobes next spring, even though looks won’t hit stores until six months from now. Fortunately, you can start wearing…

  • Success Stories

    8 Fall 2025 Fashion Trends You’ll See All Over This Season

    While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here. Amid a week of near-arctic temperatures in the city that never sleeps, New York Fashion Week brought vibrance and energy that kicked off Fashion Month with a bang. Strong Fall 2025 trends have already begun to emerge that carry with them a maximalist spirit, be it in silhouette, color, or detail. From oversized wrap coats to beautifully embellished detailing, monochromatic looks in bright cherry red and fringe details that possess alluring movement as you walk, New…

  • Love Story

    Doechii’s Nail Artist Talks Trends, Music Video Looks, More

    Image Source: Getty / CBS Photo Archive Two years ago, Rachel Sun was finishing college, ready to put her new political science and international relations degrees to use, but she needed new nails for her graduation ceremony. “I wanted some sort of 3D design, but there was nobody in my area who did nails like that,” she says. “So I thought, OK, I’ll do one set for myself, and that’s it.” From there, friends saw what she was creating and began requesting their own manis. Sun started posting a few of them to her Instagram page, not thinking this would ever turn into a full-time gig. And then, Doechii called.…

  • Love Story

    Paris Hilton Talks Y2K Trends, Parívie Skin Care, and More

    Coutesy of Parivie and Paris HiltonCoutesy of Parivie and Paris Hilton While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here. It’s the first sunny afternoon in New York after days of foggy rain, and Paris Hilton is launching her skin-care line, Parívie, with a rooftop party at Zero Bond, a celebrity hotspot in New York City. It seems almost too perfect. Hours before the party, Hilton walks into our interview in an all-pink ensemble, as if she personally banished the grey weather herself. She enters…

  • Love Story

    Spring Hair-Color Trends to Try in 2025

    If you missed the “new year, new me” phase of 2025, we’re happy to report that you’re just in time for the beauty equivalent of spring cleaning: changing up your look. Yes, that can come in the form of a simple and quick change like adopting a new makeup technique or testing out a fun lipstick shade, but a more lasting way to shed the old and bring in the new is with a hair color refresh. Whether you’re after a subtle tweak that requires very little maintenance or a bold transformation that is bound to turn heads, there are plenty of spring hair-color trends to choose from this year.…

  • Love Story

    7 Spring Haircut Trends of 2025, According to Hairstylists

    While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here. If you’re ready to leave hibernation behind and fully dive into spring, you’ve come to the right place. What better way to come out of hiding than with a fresh cut? This winter, we saw a rise in shorter haircuts like the pixie and Prada bob because they’re incredibly chic yet easy to style. The good news is, that won’t be changing any time soon — now that spring has arrived, shorter cuts are still set…

  • Love Story

    9 Makeup Trends For 2025, According to Celebrity Artists

    While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here. When it comes to beauty trends, 2024 spoke to the lazy girl in all of us, favoring simpler, natural-looking aesthetics that were easy to pull off in a pinch. But what does 2025 have in store? Three celebrity makeup artists gave us the rundown on what makeup trends to look out for this year. To give you the TL;DR, don’t worry, natural styles aren’t going anywhere, but there’s room to play around with plenty of bolder…

  • Love Story

    Top Skin Care Trends of 2025

    For many, the start of a new year signifies a clean slate, a fresh start, and an overall opportunity to reset, both personally and professionally. However, for the beauty enthusiast, the new year is a time to establish new skin-care objectives and glow up. With this fresh start, it’s not uncommon to want to redefine your current beauty routines and take the time to explore new products, techniques, tips, and trends in hopes of achieving the best skin possible. In the world of beauty in 2024, many of us fell in love with the “no volume” filler Sculptra (it was like getting eight hours of sleep injected into your face),…