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    Celebrities Revived Crimped Hair at the 2025 VMAs

    While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here. The 2025 MTV Video Music Awards delivered plenty of viral beauty moments, but one retro hairstyle stole the spotlight: crimped hair. On the red carpet, celebrities revived the zigzag texture that once defined the late ’90s and early 2000s, proving that the old staple is back in high-fashion form. Held at the Prudential Center in Newark, NJ, on Sunday, Sept. 7, the VMAs red carpet was a mix of sleek ponytails, rhinestone nails, and Old Hollywood…