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Shop Josie Maran’s Rebranded Skin-Care Products
Every editorial product is independently selected by our editors. If you buy something through our links, we may earn commission. In the beauty world, brands are constantly tracking trends and trying to scale. The goal is always to go viral or claim “cult-status.” But for Josie Maran, the goal of her namesake brand has always been about nontoxic ingredients and sustainability — even before sustainability became a buzz world. It all started in 2007 when Maran launched her ethically sourced 100% Pure Argan Oil; since then the company has grown leaps and bounds in an industry obsessed with “clean beauty” — only now, the beauty mogul is rebranding her beloved…