While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here. In recent years, the beauty industry has taken on a more sensorial approach to marketing. From descriptive names likened to delicious-sounding foods (see: blueberry-milk nails) to products that have an unusual texture (hello, Danessa Myricks’ Yummy Skin Serum), makeup products, in particular, have become as much about the feelings that they invoke as they have about the performance. Milk Makeup is a brand that’s well mastered this marketing tactic, especially with its Cooling Water Jelly Tint…