• Success Stories

    See Hailey Bieber’s Best Bikinis and Swimsuits

    While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here. Hailey Bieber remains the reigning queen of bikini pics. The 28-year-old has been choosing two-pieces over maillots for years, and her Instagram feed is proof. Bieber tends toward strappy looks with unexpected ties at the center of the bust or rising high on her hips, and she never shies away from a cheeky thongkini moment. When it comes to finishing off her beach or poolside look, Bieber has experimented with everything from body chains and her…

  • Love Story

    Hailey Bieber’s “American Manicure” Is Perfection

    While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here. Our Hailey Bieber mood boards are at an all-time high. Not only is she goals after the recent sale of her brand, Rhode, to e.l.f. Beauty in a $1 billion deal, but she’s our ink icon, having over 20 delicate and tiny tattoos that adorn her body, and her nails consistently slay. (We’re still not over the red-hot lava nails she wore at Coachella in April.) Now, Bieber is back at the top of our Pinterest…

  • Love Story

    Stop Comparing Hailey Bieber’s Rhode and Selena Gomez’s Rare

    It’s safe to say the May 28 news that e.l.f. Beauty is acquiring Hailey Bieber’s brand Rhode for $1 billion rattled the beauty world. Whether you’re a Rhode loyalist or someone who merely has a TikTok account and likes beauty, chances are you’ve heard of the massive impact this brand has had on the market. The deal itself shows its value: the partnership is the fastest sale of its size in beauty, and Rhode’s valuation is likely due to the brand’s equity and stock value, plus the fact that it routinely does over $200 million in sales each year since its 2022 launch. The move will also help facilitate Rhode’s…

  • Love Story

    Hailey Bieber’s Lava Nails Are Hotter Than the Desert Sun

    Hailey Bieber hit the desert for Coachella weekend one and the theme was fire — literally. We’re not just talking about the scorching temperatures that peaked above 100 — we’re talking about Bieber’s lava nails that included a flame-trimmed top and nails to match. Bieber’s nail artist Britney Tokyo posted the look to her Instagram page, captioning them “textured nails,” but we couldn’t help but notice they are reminiscent of the lava trend that consists of 3D sculpting gel to create a flowy, flame effect on the nails. Tokyo used metallic hot pink polish that reflected the sun, which is a deviation from Bieber’s usual minimal and clean aesthetic. She…

  • Love Story

    Hailey Bieber’s Cinnamon Roll Nails Are Perfect For Fall

    While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here. Hailey Bieber is no stranger to starting trends, especially when it comes to manicures. By now, most of us know that she’s the queen of glazed-doughnut nails, she sparked the jelly glaze obsession, and most recently, she signified the start of fall with her maple-syrup manicure. Recently, Bieber was seen sporting a shimmery brown nail look that we couldn’t help but drool over. The “cinnamon roll” shade sparkles in the same way flecks of cinnamon do…

  • Love Story

    Justin Bieber’s Tattoos and Meanings

    Justin Bieber’s Japanese Arm Tattoo The inside of Bieber’s right forearm bears a Japanese Kanji character for music, representing his musical passion, which he got in 2012. Justin Bieber’s Jester Tattoo A jester’s face, complete with his cap with bells, is inked on the inside of Bieber’s right forearm. Justin Bieber’s Peace Sign Tattoo A cartoon hand throwing a peace sign is inked on Bieber’s right forearm, near the jester tattoo. Justin Bieber’s “Love” Arm Tattoo Placed to the right of the jester drawing, Bieber has the word “Love” inked vertically in Gothic calligraphy. Justin Bieber’s Banksy’s Balloon Girl Tattoo In 2014, Bieber paid homage to graffiti artist Banksy’s popular…

  • Love Story

    Hailey Bieber’s Maple-Syrup Nails Are Trending

    While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here. While some of us are still holding onto our bikinis and sunscreen bottles with a grip tighter than a Skim’s bodysuit, others have decided to fully embrace the fact that fall is just around the corner. Whether it’s daydreaming about Halloween costumes, taking out our sweaters from storage, or picking out our next fall-themed manicure, some of us are ready to say goodbye to sweating through our shirts all day. No matter where your thoughts land…

  • Love Story

    I Tried Hailey Bieber’s Pink Jelly Glaze Nails: See Photos

    POPSUGAR Photography | Renee RodriguezPOPSUGAR Photography | Renee Rodriguez Every editorial product is independently selected by our editors. If you buy something through our links, we may earn commission. Social media is in a tizzy over Hailey Bieber’s latest manicure, and I can totally see why. The look, which was created by celebrity manicurist Zola Ganzorigt, is being dubbed “pink jelly glaze,” and it’s honestly got to be one of my favorite manicures — ever. I like to get my nails done like clockwork every month, but I usually stick to the most neutral shades possible. Because I wait a full four weeks in between appointments, I don’t like the…

  • Love Story

    Hailey Bieber’s Tattoos and Their Meanings

    Call it the Instagram effect or a simple appreciation of all things “aesthetic,” but there’s no denying that tattoo culture has shifted significantly in the last decade. These days, trends go beyond full sleeves and back pieces with thick black outlines in favor of a more minimal style — aka fine line — and celebrities can’t get enough of it. The proof? Hailey Bieber. At first glance, you might never suspect that the model has more than 24 tattoos and counting. While her husband opts for larger, more detailed — and as a result, more visible — pieces, the model and beauty entrepreneur has become a huge fan of tiny…