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Beautycounter’s Perfumer on How He Makes Scents
Every editorial product is independently selected by our editors. If you buy something through our links, we may earn commission. “The brand is back and better than ever before.” Those are the words of Gregg Renfrew, founder and CEO of Beautycounter. After briefly exiting the company in 2022, Renfrew has returned to continue the brand’s mission of getting clean, efficacious products into the hands of everyone. First order of business? Launch a new fragrance line: Clean Eau de Parfum. For its first foray into the category, Beautycounter is dropping five scents that offer a little bit of something for everyone, no matter your olfactive preference. From the green, woody notes…