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    5 “Very Demure, Very Mindful” Beauty Habits

    If you haven’t heard the phrase, “very demure, very mindful” at least once over the last 24 hours, just know, it’s coming. The expression has become the tagline of a new “demure” trend that is taking social media by storm. (In a considerate way, of course.) The trend, which was popularized by content creator Jools Lebron, first began gaining traction after the video “How to be demure and modest and respectful in the workplace” went viral. The video currently has over 13 million views and almost two million likes. “You see how I do my makeup for work?” Lebron says in the TikTok video. “Very demure. Very mindful. I don’t…

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    Dyson Chitosan Hair-Care Products Review With Photos

    While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here. Dyson is known for its machines, whether it’s the brand’s best-selling vacuums or its award-winning, viral hair tools. Between the Dyson Airwrap, the wet-to-dry Airstrait, and the ultra-smart Nural Hair Dryer, it’s a brand that provides solutions to everyday needs. With that, it should come as no surprise that the brand has decided to expand to styling products with the new Dyson Chitosan line. Dyson’s choice to launch hair products outside of the world of tools…

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    Simone Biles’s Hairstylist Talks Gymnastics Hair Tips

    While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here. When Simone Biles stepped onto the podium to accept her gold medal at the 2024 Olympics in Paris, she’d been upside down at least two dozen times — and her hair, somehow, was unfazed. Not only did she land countless flips and twists, but she managed to do so while looking amazing under a high-stress, high-pressure, fast-paced environment. The secret to this heroic feat, according to Biles’s longtime stylist Jazmine Johnson, isn’t a high-hold hairspray or…

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    Can Rubber Bands Around Your Ears Depuff Your Face?

    Another day, another TikTok trend in dire need of debunking. While the app is full of treasures, there are occasionally a few hacks that require expert commentary. The latest? Wrapping rubber bands around your ears to reduce facial swelling. But does it actually work? The trend originated in South Korea but was first brought to our attention when New York City-based dermatologist David Kim posted about it in a now-viral TikTok video. The video is captioned, “Biggest beauty hack in Korea right now, rubber bands on ears x 10 mins to de-puff your face.” The video has garnered over 6.2 million views, and plenty of users are in the comments…

  • Success Stories

    Staud Moon Bag Review With Photos

    While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here. One thing about me? My handbag collection boasts more traditional mall finds than designer labels — but I’m not mad about it. When it comes to my small but mighty lineup of investment pieces, I treat them like treasure, and that’s because I’m super intentional about every piece I add. Call it girl math, but I’ve worn my bigger bag splurges so much that they’ve practically paid for themselves — at least, that’s what I tell…

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    Drmtlgy Reviews With Photos | POPSUGAR Beauty

    While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here. As someone who spends a good chunk of time on social media (OK, who doesn’t?), that’s how I’ve become acquainted with some of my now-favorite beauty products. Among them: the Byoma Creamy Jelly Cleanser, the Laneige Lip Sleeping Mask, and now, the Drmtlgy Tinted Moisturizer With SPF 46 ($30). The first time I came across it was on TikTok, where a creator influenced me to scoop up the mineral SPF — and boy, I’m glad I…

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    Biodance Collagen Mask Review With Photos

    While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here. As someone who spends a lot of time on TikTok (and I mean a lot), I’ve found myself more than a little susceptible to testing out products and hacks that come across my FYP. For the most part, the things I’ve decided to try have been winners (like almost every single hair hack), but there have been a few questionable trends I’ve had to forgo (like using hemorrhoid cream for undereye bags). Recently, I’ve been seeing…

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    Hailee Steinfeld Shares the Beauty Lessons She’s Learned

    While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here. To the casual observer, it would appear that Hailee Steinfeld really does have it all: multiple platinum records, an Oscar nomination, and an on-screen career that many actors twice her age would give a lot to achieve. But behind the scenes, the 27-year-old is still desperately chasing one major goal: perfecting her DIY face beat. As one of Hollywood’s biggest stars, Steinfeld has “been lucky enough to work with some of the best makeup artists and…

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    Back-to-School Fashion and the Meaning Behind It

    GettyPS Photography | Jessica AndrewsGettyPS Photography | Jessica Andrews On many a frantic morning in my teenage years, my mother would yell upstairs from the kitchen for me to get dressed faster. “School isn’t a fashion show,” she’d say. Little did she know, the hallowed halls of my high school were indeed a runway — and my getting-ready process simply could not be rushed. Each day had a sartorial theme that I had painstakingly planned for weeks, or even months. One week, I embraced my newfound love for purple and wore a lavender-hued outfit each day. Another time, I discovered Baby Phat and wanted to be among the first to…

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    Chrome Nails For Manicure Inspiration

    While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here. Nail trends typically veer either minimalist and subdued or land firmly in the over-the-top, maximalist camp, but sometimes you just want to make a simple statement. That’s where chrome nails come in. They’re glam enough to be on-trend and catch the eye but understated enough to not clash with your daily wardrobe. As seen on stars like Zendaya, Dua Lipa, Megan Fox, and Rihanna — just to name a few — it’s safe to say the…