Plenty of beauty trends come and go only to return a decade later, like the French manicure, for example, or body shimmer or even claw clips. But another fad from the early aughts appears to be making a comeback\u2014and the Allure<\/em> office can\u2019t stop buzzing about it.<\/p>\n Behold: Vibrating tools\u2014but not ones you keep stashed away in your bedside table, unless\u2026 (more on that later). They\u2019re for your hair, allegedly. Recently, two launches have come across our desks, prompting slight confusion and intrigue. They both promise that the use of supersonic quivers aid in detangling and encouraging hair and scalp health, as opposed to what an oblong, vibrating handle might suggest. Apparently, the next frontier of hair health is\u2026 vibrating toys.<\/p>\n The first is Pattern Beauty\u2019s vibrating flatiron, which launched on August 14 and is made specifically for curls, coils, and tight textures. According to press materials shared with Allure<\/em>, the flatiron delivers 12,000 vibrations per minute. If that seems like a lot of strokes to your head, it is\u2014the original Magic Wand\u2019s pulses top out at 6,000 times per minute. The quick movements are said to reduce tension and hair snagging, providing a smoother (more lubricated?) glide through each pass by easing out tangles and knots. Apparently, the vibrations also deliver \u201csilky results,\u201d which is exactly the kind of promise I want from my buzzing possessions.<\/p>\n The next motorized hair tool that\u2019s new-ish to the market is the OO!brush created by Dave Richmond\u2014he also gave us the InStyler, an early 2000s gadget with a stationary round brush that utilized a rotating barrel iron to smooth out hair. In my mind, vibration is usually reserved for pleasurable stimulation which, now that I think about it, could probably be true for something like a hair brush. But instead of erotic pleasure, the hair brush claims to utilize each throb in the name of head hygiene. It delivers over 6,000+ \u201cmicro-strokes\u201d per second to create \u201ca deeper, more effective scalp massage experience.\u201d Is it getting hot in here, or did I just leave my vibrating flatiron plugged in?<\/p>\n The vibrations, OO!Brush claims, help create 65% less damage to hair follicles and provide a smoother detangling experience, similar to Pattern\u2019s flatiron. The elongated handle is easy to grip with one or two hands, and the brush also comes with a built-in scalp massager that\u2019s housed in the bulbous backside of the paddle, which you can flip around and place on the areas of your scalp\u2014or body! We don\u2019t judge!\u2014that need a little love. Pro tip: Use the brush on your partner or another touch-starved friend. The height of pleasure doesn\u2019t have to be achieved alone.<\/p>\n Richmond tells Allure<\/em> that while a traditional brush works on friction, his invention has bristles that \u201cmove with purpose.\u201d \u201cYou drag stiff bristles through hair, they catch the cuticle, they snag a knot, and you pull harder until something gives,\u201d he says. \u201cOnce we decided the goal was less friction, the engineering got specific\u2026 Our motion is intentional. It moves the hair itself, so the hair begins to untangle on its own, and it reduces the contact between bristle and strand that creates the damage.\u201d<\/p>\n The OO!brush in action.<\/p>\n <\/span>Courtesy of OO!brush<\/span><\/div>\n<\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":" Plenty of beauty trends come and go only to return a decade later, like the French manicure, for example, or body shimmer or even claw clips. But another fad from the early aughts appears to be making a comeback\u2014and the Allure office can\u2019t stop buzzing about it. Behold: Vibrating tools\u2014but not ones you keep stashed […]<\/p>\n","protected":false},"author":1,"featured_media":2300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-2299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"_links":{"self":[{"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/posts\/2299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/comments?post=2299"}],"version-history":[{"count":0,"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/posts\/2299\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/media\/2300"}],"wp:attachment":[{"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/media?parent=2299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/categories?post=2299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/tags?post=2299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Image](\"https:\/\/media.allure.com\/photos\/6a85fd62ec97386c731f9c3f\/master\/w_1600%2Cc_limit\/Oo_41311.jpg\"\/)
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