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When I dream of my future self, she can be described as three things: Happy, healthy, and smelling like a vegetable. The third may have you questioning my sanity and olfactory system, but I\u2019m not fantasizing about the scent of Brussels sprout or broccoli emanating from my pores\u2014although don\u2019t tempt me with a good time. I\u2019m talking about fragrances that feature fresh vegetable notes, like rhubarb, carrot, cucumber, basil, bell peppers, and green tomato. And since we can\u2019t exactly eat them with confidence right now (we\u2019re looking at you, cyclosporiasis), why not wear them?<\/p>\n
Geraldine Nicolai, global head of fine fragrances at Givaudan, tells Allure<\/em> that garden vegetables may just be the next gourmand. They offer us something fresh while still being \u201cjuicy, fun, and natural,\u201d like the vanilla-forward scents consumers love, and the numbers appear to agree: According to data from Spate, vegetable scents are on the rise. Specifically, Szechuan pepper, beet juice, cucumber, beetroot, and green tomato have grown year over year in popularity, which directly aligns with Nicolai\u2019s predictions and, selfishly, my ideal scent palette.<\/p>\n Brands have been responding to the demand by experimenting with the ins and outs of the vegetable garden, both in the home and personal fragrance categories. It started with tomato. Loewe started the craze in 2020 with its tomato candle, and we\u2019ve only dug deeper since then\u2014in 2022, Diptyque\u2019s launched La Droguerie, a candle that combines basil, mint, and tomato leaves to create a vibrant scent, while Replica\u2019s From the Garden gave tomato leaf a lead role when it debuted in 2023. Snif debuted pizza-inspired Slice Society with tomato sauce and basil notes in 2025, the same year Bath & Body Works debuted its Off the Vine collection, an approachable veggie-inspired assortment with added floral notes. More recently, in 2026, Le Monde Gourmand collaborated with Los Angeles-based Italian restaurant Jon & Vinny\u2019s to create Tomato B\u00e9b\u00e9, a tomato scent so realistic that I tricked myself into believing I was, in fact, wrapped up in a vine upon first spritz.<\/p>\n This embrace of crispy crunchy scents seems to mimic our evolving taste palates as we age, says Kevin Keller, co-founder of Fulton & Roark, a brand that\u2019s incorporated notes of rhubarb, tomato, and green bell pepper in its scents. \u201cYou start to get away from the simple white, starchy foods and wanting desserts when you’re a little kid, to discovering the bitters, the greens, the things that are a little bit more complex,\u201d he says. \u201cI think we’re seeing that very same arc as people expand their horizons with fragrance.\u201d This makes sense, since the perfumes I want to wear tend to go hand-in-hand with the things I want to eat. I\u2019ve never had much of a sweet tooth, so I\u2019m often reaching for sharp and savory snacks\u2014even salty, veggie-based cocktails, like the caprese martini from Jac\u2019s On Bond in downtown Manhattan\u2014when given the choice.<\/p>\n The burst of interest in tomatoes has allowed brands to take even more inspiration from the garden. This summer, edible notes that were once in the background have become main characters. Heretic Parfums dropped tart, vegetal Rhubarb Thief, while Jo Malone released a limited-edition collection of three distinct veggie fragrances: Scarlet Beetroot, Velvety Butternut, and Carrot Blossom.<\/p>\n My colleague, Allure<\/em>\u2019s content director Sophia Panych, describes Jo Malone\u2019s new line as \u201cminimal but with depth, and super unexpected,\u201d and we seem to have a similar reason we reach for them. \u201cI like veggie scents because they evoke another element of summer. Don’t get me wrong, I love beachy, coconut-y scents,\u201d she says. \u201cI bathe in Est\u00e9e Lauder Bronze Goddess or Tom Ford Soleil Blanc most mornings in the summer because I love feeling like I’m on a beach holiday at all times.\u201d Vegetable notes, on the other hand, offer a more grounded interpretation of summer, she says, reminding her of long hot days spent in her parents’ garden and weekends in the Catskill mountains in New York State. “They’re the olfactive version of grass between your toes, lazy afternoons on the hammock, and bright, fresh salads on a picnic table,\u201d she says.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" When I dream of my future self, she can be described as three things: Happy, healthy, and smelling like a vegetable. The third may have you questioning my sanity and olfactory system, but I\u2019m not fantasizing about the scent of Brussels sprout or broccoli emanating from my pores\u2014although don\u2019t tempt me with a good time. 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