{"id":2011,"date":"2026-07-02T02:36:59","date_gmt":"2026-07-01T18:36:59","guid":{"rendered":"https:\/\/sasgai.com\/index.php\/2026\/07\/02\/laura-mercier-review-and-store-visit-shop-natural-radiant-makeup-essentials\/"},"modified":"2026-07-02T02:36:59","modified_gmt":"2026-07-01T18:36:59","slug":"laura-mercier-review-and-store-visit-shop-natural-radiant-makeup-essentials","status":"publish","type":"post","link":"https:\/\/sasgai.com\/index.php\/2026\/07\/02\/laura-mercier-review-and-store-visit-shop-natural-radiant-makeup-essentials\/","title":{"rendered":"Laura Mercier Review and Store Visit: Shop Natural, Radiant Makeup Essentials"},"content":{"rendered":"<p><\/p>\n<div>\n<p><em>Ever wonder what it\u2019s like shopping with a beauty editor? Welcome to Counter Service, a new series where we visit our favorite beauty boutiques IRL. We\u2019re visiting the curated spaces and places that make shopping in person oh-so worth it\u2014and you\u2019re coming with. On a recent commute to the Allure office, commerce market editor Sarah Hoffmann picked up a new base routine from Laura Mercier and rediscovered the joys of loitering in a Sephora.<\/em><\/p>\n<p>Ever since I started working at <em>Allure<\/em>, my time spent browsing for beauty in person has significantly dropped. Instead of methodically examining store testers, I comb through my email for exciting launches and take notes from fellow editors, who are basically walking beauty encyclopedias. But when I was younger, I was a Sephora tween before the phenomenon even had a name (or press coverage). I lived to wander the colorful aisles of my suburban mall Sephora location, making a thrilling (and typically travel-size) purchase once I had stashed up enough hard-earned babysitting money.<\/p>\n<p>A recent flare of unhappy skin brought me back to my mall-dwelling roots. An uncouth mix of stress and chlorine exposure recently left my skin simultaneously drier and more breakout-prone than it&#8217;s been in quite a long time, and my usual routine of a quarter-size drop of skin tint just wasn\u2019t cutting it anymore. I knew I needed a head-to-toe revamp of my base routine, and that there was only one brand for the job: <strong>Laura Mercier<\/strong>. Shade matching is key when buying complexion products, so it only made sense to do my swatching IRL, which is how I ended up in a physical Sephora store for the first time in maybe years. It felt like returning home.<\/p>\n<div class=\"GroupCalloutWrapper-dilQaj kllDCd callout callout--group callout--group-2\" data-testid=\"GroupCalloutWrapper\">\n<figure class=\"AssetEmbedWrapper-iJvQnD cOWUYC asset-embed callout--group-item callout--group-item-1\">\n<div class=\"CaptionWrapper-bpPcvW jfEofc caption AssetEmbedCaption-eZIMNW gMgneI asset-embed__caption\" data-testid=\"caption-wrapper\"><span class=\"BaseText-fEwdHD CaptionText-cQpRdU izcOBd hbiMYj caption__text\"><\/p>\n<p>Happy to be home.<\/p>\n<p><\/span><span class=\"BaseText-fEwdHD CaptionCredit-cUgOGk foWpck hRFzlA caption__credit\">Katie Gunderman<\/span><\/div>\n<\/figure>\n<figure class=\"AssetEmbedWrapper-iJvQnD cOWUYC asset-embed callout--group-item callout--group-item-2\">\n<div class=\"CaptionWrapper-bpPcvW jfEofc caption AssetEmbedCaption-eZIMNW gMgneI asset-embed__caption\" data-testid=\"caption-wrapper\"><span class=\"BaseText-fEwdHD CaptionText-cQpRdU izcOBd hbiMYj caption__text\"><\/p>\n<p>In complexion heaven.<\/p>\n<p><\/span><span class=\"BaseText-fEwdHD CaptionCredit-cUgOGk foWpck hRFzlA caption__credit\">Katie Gunderman<\/span><\/div>\n<\/figure>\n<\/div>\n<div class=\"TableOfContentWrapper-jAlNLq XoYfI table-of-content\">\n<div data=\"[object Object]\" class=\"AccordionWrapper-gvHLGA gDPYTI\">\n<div class=\"AccordionItemWrapper-iLIlCF dnShlA\">\n<div class=\"AccordionContainer-gsDmFY fDsSWf\">\n<div data-testid=\"accordion-item-container\" class=\"AccordionItemContainer-jFRYlp zgmT\">\n<p><strong>In This Story<\/strong><\/p>\n<p><button class=\"BaseButton-bcGmUs ButtonWrapper-dPMEWm dXLnva kkwWuJ button button--utility AccordionItemContainerButton-jMXXPz gKwiNR\" data-event-click=\"{&quot;element&quot;:&quot;Button&quot;}\" data-testid=\"Button\" role=\"button\" type=\"button\"><span class=\"ButtonLabel-eCjeQX eTFZtz button__label\">AccordionItemContainerButton<\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><h2><strong>The In-Store Experience<\/strong><\/h2>\n<\/p>\n<p>The core of Laura Mercier\u2019s line is to help you create the \u201cThe Flawless Face\u201d look, which is her natural, skin-forward approach to base makeup. Her philosophy is reflected as soon as you step up to her Sephora display. As you walk up to the brand\u2019s gondola, the first two shelves you see are wall-to-wall complexion, but not the traditional foundation and concealer you\u2019d expect. Laura Mercier is one of the brands that put tinted moisturizer on the map, and <strong>the Natural Dewy version<\/strong> is exactly what my angry skin ordered. The coverage is just enough to mask minor discoloration and minimize the look of blemishes, but unlike traditional foundation, your real skin peeks through.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ever wonder what it\u2019s like shopping with a beauty editor? Welcome to Counter Service, a new series where we visit our favorite beauty boutiques IRL. We\u2019re visiting the curated spaces and places that make shopping in person oh-so worth it\u2014and you\u2019re coming with. On a recent commute to the Allure office, commerce market editor Sarah [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-2011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"_links":{"self":[{"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/posts\/2011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/comments?post=2011"}],"version-history":[{"count":0,"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/posts\/2011\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/media\/2012"}],"wp:attachment":[{"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/media?parent=2011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/categories?post=2011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/tags?post=2011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}