{"id":1854,"date":"2026-06-09T20:22:26","date_gmt":"2026-06-09T12:22:26","guid":{"rendered":"https:\/\/sasgai.com\/index.php\/2026\/06\/09\/chappell-roan-is-the-new-face-of-mac-viva-glam-see-the-photos\/"},"modified":"2026-06-09T20:22:26","modified_gmt":"2026-06-09T12:22:26","slug":"chappell-roan-is-the-new-face-of-mac-viva-glam-see-the-photos","status":"publish","type":"post","link":"https:\/\/sasgai.com\/index.php\/2026\/06\/09\/chappell-roan-is-the-new-face-of-mac-viva-glam-see-the-photos\/","title":{"rendered":"Chappell Roan Is the New Face of MAC Viva Glam\u2014See the Photos"},"content":{"rendered":"

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There’s a new member of the MAC Viva Glam family: Chappell Roan! The musician has officially joined a truly legendary lineup of stars who have fronted campaigns for MAC’s philanthropic lipsticks, an effort that has raised over $545 million since 1994.<\/p>\n

The Chappell Roan Viva Glam collection includes three lip colors: UnNatural Red Head, a dark cherry; Roan of Arc, a mid-toned plum lipstick-balm; and Damnsel, a sheer red-plum gloss with gold shimmer. The packaging features very Roan-esque crest with a sword and heart design, referencing some of the themes the Grammy winner has explored in her performances. (Roan has been a MAC Cosmetics ambassador since late 2025.)<\/p>\n

Roan joined forces with her go-to makeup artist Andrew Dahling on the campaign, and Dahling described it as an \u201cincredibly collaborative process\u201d centered on a \u201cmultidimensional French Revolution story\u201d featuring a few characters. \u201cThe archetypes really helped decide where to go. I\u2019ve learned it\u2019s helpful to invent a character and play from her,” Dahling explained. “I thought about what Chappell Roan would look like during the French Revolution, or in a hyperbolic 1940s film as a romantic aristocratic empress. The key to connecting her visual identity was the use of color and glitters, a sort of modern, surreal Chappell Roan take on this era of makeup and its references.\u201d<\/p>\n

The campaign was shot by photographers Inez & Vinoodh and directed by MAC Global Creative Director Nicola Formichetti. Given that lip products are Viva Glam’s main focus, they play an important role in the imagery; Roan wears a combo of UnNatural Red Head and Lip Pencil in Vino in the photos, paired with a dramatic eye in shades of plum, gold, ruby, and turquoise, feathery lashes, pencil-thin brows, and tumbling red curls styled by Lacy Redway.<\/p>\n

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