<\/p>\n
So far, 2026 has been a year of long-awaited comebacks. Hillary Duff hits the stage after 18 years, Ariana Grande after seven. Fans waited five years for Euphoria<\/em> season three to air on HBO and two decades for The<\/em> Devil Wears Prada 2<\/em> to arrive in theaters this May. For makeup lovers, it\u2019s felt like ages waiting for the return of Marc Jacobs Beauty<\/strong>, the fashion designer\u2019s beloved makeup brand that shuttered unexpectedly in 2021. News broke of the reboot last year, but it\u2019s been a slow crawl to launch day. I\u2019m not sure about you, but for us beauty editors, the press rollout has felt like 84 years of blind items, occasional red-carpet and runway spottings, and teasers of teasers of teasers.<\/p>\n They say patience is a virtue, and with Marc Jacobs Beauty finally arriving at Sephora on June 1, 2026 (and today on MarcJacobs.com)\u2014I’m feeling particularly virtuous \u2026and, eager to dig into how these products look, feel, and perform. For many beauty editors at Allure<\/em>, we remember the initial launch fondly, some of us holding onto our Highliners and bottles of Dew Drops despite being fully aware of how expiration dates work.<\/p>\n Now, it\u2019s important to note that Coty, the brand\u2019s parent company, has been very adamant that this new Marc Jacobs Beauty has nothing<\/em> to do with the original. As Allure<\/em> contributor Marci Robin noted last week, the press release \u201cwould have you believe that the Marc Jacobs Beauty you’re about to meet is the first installment.\u201d That being said, at the launch event in New York City, Jacobs admitted that \u201cwe looked at obviously what Marc Jacobs Beauty was before,\u201d when rethinking this new iteration.<\/p>\n For those of us who coveted the brand in the 2010s, part of our excitement around the launch is powered by nostalgia\u2014in my case, for the gel liner and the Omega Bronzer\u2014and we couldn\u2019t help but feel curious about how they compare. So in the name of beauty journalism, I asked my fellow Allure<\/em> editors, regular contributors, and makeup artists who were fans of the OG Marc Jacobs Beauty\u2014all who still own original items\u2014to try out the new range and get their thoughts. But first, a little bit more about the collection in general.<\/p>\n Is the New Marc Jacobs Beauty the Same as the Original?<\/strong><\/p>\n No. And I should reiterate that Coty\u2014the same company that creates Marc Jacobs fragrances\u2014promotes this as an entirely new line, completely separate from the original (which was owned by LVMH’s Kendo). \u201cThis is not a reissue of the original line; everything has been reimagined: the formulas, the textures, the performance,\u201d a representative of the brand specified over email. And while the product names have a similar cheekiness to them (Gagged, Heart & Fast, Money Shot, to name a few), you won’t see reformulations of the old formulas. The packaging also looks completely different.<\/p>\n One similarity? A heavy focus on eye makeup, which seems to come directly from Jacobs’ personal preferences. When Allure<\/em> interviewed him about the first Marc Jacobs Beauty launch in 2013, he told us, \u201cI\u2019ve always been very drawn to the eyes,\u201d and it seems that still holds. \u201cIt’s the eyes for me,\u201d he told preview guests earlier this month. \u201cI think it’s the place where there’s the most opportunity for experimentation, for expression. It’s what I look at first when I see someone. So, I think the eyes just have all that possibility.\u201d<\/p>\n What Products Are in the New Marc Jacobs Beauty Collection?<\/strong><\/p>\n The initial June 1 drop introduces seven products, including the Flashes Mascara,<\/strong> available in black, brown, and blue; Drawn This Way Eyeliner,<\/strong> a waterproof gel formula that’s creamy as a kajal and comes in 21 colors and four finishes: matte, metallic, and \u201cmagical\u201d (the latter includes glitter and duochromes); Born Star Eyeshadow,<\/strong> 14 individual powder shadows also broken up into matte, metallic, and magical textures; Joystick Blush Stick,<\/strong> a multi-use balms for lips and cheeks that comes in 10 shades; Legally Bronze Bronzer,<\/strong> a buildable powder bronzer in eight shades that range from fair to deep; Money Shot Highlighter Gel<\/strong>, which comes in just one hue with pink and blue reflects; and finally, the Heart On Lipstick,<\/strong> a hybrid lipstick balm in 15 neutral, pink, red, purple, and \u201ctrendy\u201d hues, like electric purple and Barbie pink.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" So far, 2026 has been a year of long-awaited comebacks. Hillary Duff hits the stage after 18 years, Ariana Grande after seven. Fans waited five years for Euphoria season three to air on HBO and two decades for The Devil Wears Prada 2 to arrive in theaters this May. For makeup lovers, it\u2019s felt like […]<\/p>\n","protected":false},"author":1,"featured_media":1791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-1790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"_links":{"self":[{"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/posts\/1790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/comments?post=1790"}],"version-history":[{"count":0,"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/posts\/1790\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/media\/1791"}],"wp:attachment":[{"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/media?parent=1790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/categories?post=1790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/tags?post=1790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}