Makeup has been part of Euphoria’s<\/em> DNA since the first season aired in 2019. You could argue it\u2019s been integral to the show\u2019s success, catapulting it from a compelling series on our screens to a phenomenon shaping the cultural zeitgeist. The makeup on the show inspired fans, birthed beauty trends, and made a star out of the show\u2019s makeup department head, Donni Davy, all of which lead to the creation of Half Magic in 2022, the makeup line Davy launched with studio A24\u2019s blessing (and backing).<\/p>\n To commemorate season three, all of this comes full circle with the launch of Half Magic x Euphoria, a nine-piece collection that pulls inspiration from the series in ways it\u2019s never done before. Each product will pay homage to the show through the shade names and the packaging, the latter of which features notes Davy wrote in her scripts during filming, lines of dialog from the show that are related to makeup, and film stills from certain episodes.<\/p>\n Half Magic x Euphoria Beam Trap<\/p>\n <\/span>Half Magic \/ Danny Mustar<\/span><\/div>\n<\/figure>\n For example, the bright pink blush and highlighter duo, Beam Trap, has Cassie\u2019s infamous monologue about being in love with Nate from season two on the front. \u201cOn the back, it says, \u2018\u2019I think being single is really stressing you out,\u2019 which is a Maddy quote that comes right after that in the episode,\u201d says Davy. \u201cThat\u2019s the inspo for this product: it’s hysteria, love-rage blush.\u201d The palette helps you create the flushed cheeks of someone who just cried in the bathroom, while the packaging features the floral background Cassie sits crying in front during that scene.<\/p>\n Half Magic \/ Danny Mustar<\/span><\/p>\n<\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":" Makeup has been part of Euphoria’s DNA since the first season aired in 2019. You could argue it\u2019s been integral to the show\u2019s success, catapulting it from a compelling series on our screens to a phenomenon shaping the cultural zeitgeist. The makeup on the show inspired fans, birthed beauty trends, and made a star out […]<\/p>\n","protected":false},"author":1,"featured_media":1454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-1453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"_links":{"self":[{"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/posts\/1453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/comments?post=1453"}],"version-history":[{"count":0,"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/posts\/1453\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/media\/1454"}],"wp:attachment":[{"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/media?parent=1453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/categories?post=1453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/tags?post=1453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"A](\"https:\/\/media.allure.com\/photos\/69de03dce9ee4c4ebee52221\/1:1\/w_1600%2Cc_limit\/HMxEUPHORIA-BEAMTRAP1-RGB150-4x5.jpg\"\/)
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