If you spend time on a certain Get Ready With Me video-filled corner of the Internet, you already know Alix Earle<\/strong> is up to something: She’s been posting cryptic content on an account called @wtfisalixdoing and sending mysterious mailers to fellow content creators. Earlier this week, online sleuths discovered Earle had trademarked \u201cReale Actives,\u201d and now, the cat is officially out of the bag: Reale Actives is, in fact, an acne-first skin-care line being launched by the mega-influencer.<\/p>\n Not to brag, but we’re really good at keeping secrets: Earle sat down with Allure<\/em> at the end of last year to discuss the launch, which she told us she’s been working on for about two years. “When I graduated college I knew I wanted to start a company… I played around with a few other ideas, but at the end of the day, all I kept coming back to was acne,” says Earle.<\/p>\n Longtime followers know why: For the five or so years she’s been in the spotlight, Earle has always been open about what she calls her \u201cstruggles\u201d with cystic acne. \u201cI felt like I was always using the same type of ingredients or super, super harsh products because all I wanted to do was exfoliate,\u201d says Earle. \u201cI thought that would help my [acne].\u201d<\/p>\n Those products weren’t easy on the eyes, either: They were, says Earle, more suited for the back corner of a bathroom cabinet than a shelfie. \u201cThey were all white bottles with black fonts,\u201d says Earle. \u201cI always felt a little bored.\u201d<\/p>\n The four products in the Reale Actives debut lineup\u2014available to shop on March 31\u2014are packaged in sleek silver and mint. And what’s inside them is the brainchild of Earle and her dermatologist of several years, Dr. Kiran Mian. A mandelic acid serum priced at $39 is the breakout-reducing workhorse of the line; a ceramide- and hyaluronic acid-packed moisturizer ($36), makeup-removing cleansing balm ($29), and exfoliating gel cleanser ($28) round out the collection.<\/p>\n The debut Reale Actives lineup (available March 31) includes, from left: a moisturizer, cleansing balm, mandelic acid serum, and gel cleanser.<\/p>\n <\/span><\/div>\n<\/figure>\n The products will join Earle’s regular beauty rotation, which she tells us also currently includes Charlotte Tilbury Airbrush Flawless Setting Powder, Westman Atelier Sun Tone Bronzing\u00a0Drops, and FRECK XL The Original Freckle Pen. Keep a close eye on Allure’s Instagram for the rest of her favorites in a video dropping tomorrow where you’ll also get a first look at Raele Actives in action, as demonstrated by Earle.<\/p>\n Read more about acne:<\/strong><\/p>\n<\/div>\n![\"Image](\"https:\/\/media.allure.com\/photos\/69c2dc2948aeb4fcec994bec\/master\/w_1600%2Cc_limit\/251214_AE_Reale_Actives_Bundle+Group_Product_Shots_Full_Set_0223.jpg\"\/)
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