<\/p>\n
\u201cKorean makeup has always celebrated skin first,\u201d says New York-based esthetician and Soko Glam cofounder Charlotte Cho. \u201cIt\u2019s about a natural, your-best-self glow with light, softly blurred texture that lets skin look like skin.\u201d That philosophy is translated into \u201csheer, buildable formulas and finishes that feel breathable and comfortable throughout the day,\u201d as Cho notes, and rarely heavy, full-coverage formulas that mask your skin, and worse, are prone to caking and creasing.<\/p>\n
As we\u2019ve witnessed time and time again with Korean skin care, innovation is another key pillar of Korean makeup. \u201cFrom pioneering the cushion compact to constantly reimagining textures and formats, K-beauty has a history of pushing makeup forward.\u201d Take, for example, the dispensing mechanism in Laneige\u2019s Neo Blurring Powder, the adaptation of cushion foundations in Jung Saem Mool\u2019s Artist Cushion Blushes, and not one, but three<\/em> glitter finishes, in Unleashia\u2019s Glitterpedia Eye Palettes.<\/p>\n Laneige<\/p>\n Jung Saem Mool<\/p>\n Unleashia<\/p>\n \u201cKorean makeup is becoming even more treatment-driven and texture-focused,\u201d says Cho, starting with perhaps the most well-known Korean makeup category, lips.<\/p>\n \u201cFormulas infused with ingredients like PDRN and collagen, like the Abib PDRN Collagen Lip Mask Glazed Jelly, really reflect how makeup and skin care continue to merge, Cho explains, adding that color products such as the Rom&nd Glasting Melting Balm \u201creally capture the idea of \u2018glass skin for lips.\u2019\u201d<\/p>\n Abib<\/p>\n Rom&nd<\/p>\n K-beauty has always nailed texture, but with a constant and consumer-hunger cycle of innovation, these Korean beauty brands continue to push the needle when it comes to softer, more blurred, and more refined finishes. The airy, bouncy formulas of the Dasique Souffl\u00e9 Color Pot and the Fwee Blurry Pudding Pot are prime examples, Cho points out. \u201cThey melt into the skin to create this soft-focus effect for both cheeks and lips.\u201d<\/p>\n As we\u2019ve witnessed with the virality of TirTir\u2019s Mask Fit Cushions, these Korean category leaders are finding new life in a K-beauty-obsessed global market with revamped and expanded shade ranges. \u201cIOPE pioneered the cushion compact with its Air Cushion Compact, and that innovation changed base makeup globally,\u201d Cho explains. \u201cBut even as the category evolves, the finish [of Korean cushion foundations] remains light, breathable, and skin-enhancing.\u201d And we thank them for that.<\/p>\n Dasique<\/p>\n Before reviewing any makeup, we ask questions about a number of factors: What ingredients are in it? Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones? Is it safe for readers who have sensitive skin or wear contact lenses? Is it on the affordable side or more of a splurge? Is its packaging consciously designed or needlessly wasteful?<\/p>\n For our review of the best Korean makeup, we enlisted the help of multiple editors, writers, contributors, and Korean beauty experts to review the products. This ensures our testing base spans different skin tones, genders, and dermatological conditions. We considered each product’s performance across four primary categories: ingredients, wear and longevity, packaging, and inclusivity. For more on what’s involved in our reporting, check out our complete reviews process and methodology page.<\/p>\n A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure<\/em> wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors\u2014in addition to the wide range of outside testers and industry experts we regularly call upon\u2014is essential to reaching that goal.<\/p>\n After all, can we really<\/em> say a skin-care product is the “best” for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" Frequently Asked Questions What is Korean makeup known for? \u201cKorean makeup has always celebrated skin first,\u201d says New York-based esthetician and Soko Glam cofounder Charlotte Cho. \u201cIt\u2019s about a natural, your-best-self glow with light, softly blurred texture that lets skin look like skin.\u201d That philosophy is translated into \u201csheer, buildable formulas and finishes that feel […]<\/p>\n","protected":false},"author":1,"featured_media":1244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-1243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"_links":{"self":[{"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/posts\/1243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/comments?post=1243"}],"version-history":[{"count":0,"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/posts\/1243\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/media\/1244"}],"wp:attachment":[{"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/media?parent=1243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/categories?post=1243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/tags?post=1243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Neo Blurring Powder<\/h3>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
Artist Cushion Blushes<\/h3>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
Glitterpedia Eye Palette<\/h3>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
What are the top 2026 Korean makeup trends?<\/strong><\/h2>\n<\/p>\n
PDRN Collagen Lip Mask Glazed Jelly<\/h3>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
Glasting Melting Balm<\/h3>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
Souffl\u00e9 Color Pot<\/h3>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
Meet the experts<\/strong><\/h2>\n<\/p>\n
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How we test and review products<\/strong><\/h2>\n<\/p>\n
Our staff and testers<\/strong><\/h2>\n<\/p>\n