<\/p>\n
Some things don\u2019t need to be reinvented. Sliced bread? Awesome. Paperclips? Never change. So it was a surprise when Olaplex announced it was reformulating its fan-favorite bond repair treatment, Olaplex No.3 Hair Perfector. It\u2019s a paperclip. A dependable fix when things are a little frazzled and disorganized.<\/p>\n
Olaplex No.3 Plus Complete Repair Treatment is the next evolution of No.3 and, the brand claims, it can do everything its predecessor is capable of, only better and faster. \u201cNo.3 was an icon, but technology is always evolving,\u201d says chief science and research officer for Olaplex, Lavinia Popescu. The new technology\u2014what the brand is calling a Damage Defense Cationic Complex\u2014targets cuticle repair specifically.<\/p>\n
That targeting of the cuticle is key to the new formula. The original No.3 featured their proprietary bond-building ingredient, bis-aminopropyl digylcol dimaleate, which binds directly to and repairs the three types of bonds within the hair shaft (hydrogen, ionic, and disulfide) after they\u2019ve been frayed by heat, chemicals, water, or environmental damage.<\/p>\n
The new<\/em> formulation still features these ingredients, but adds (hence the \u201cplus\u201d) their new cationic technology that attaches like a magnet onto the cuticle of the hair\u2014what is, essentially, the outer shell of a strand\u2014and repairs it, as well. That way, you\u2019re sealing in all that good healing you got from the bis-amino. \u201cBy combining these two technologies, we\u2019re able to repair damage from the inside out and reduce future breakage,\u201d says Popescu.<\/p>\n \u201cWe also received some feedback from consumers that when they used (the original formula), they felt like their hair was repaired but they wanted to have a bit more conditioning,\u201d she adds. So in addition to the cuticle repair upgrade, the new product needed to target softness and manageability.<\/p>\n Not that the OG wasn\u2019t conditioning. The original formula featured a combination of oils and lipids to hydrate and soften the hair like glycerin and jojoba seed oil. \u201cThe new formula has more modern types of conditioning ingredients,\u201d says Cincinnati-based cosmetic chemist Kelly Dobos. She points to the addition of acrylamidopropyltrimonium chloride\/acrylamide copolymer, a synthetic polymer that has improved long-lasting softening effects.<\/p>\n \u201cThere are also some changes to thickening and stabilizing ingredients that I think also contribute to a thicker, richer feel,\u201d Dobos adds.\u201dThe original utilized hydroxyethyl ethylcellulose for thickening and stability and the new formula uses hydroxypropyl starch phosphate, which also offers thickening properties but with a less tacky and more luxurious feel.\u201d<\/p>\n Several natural oils and botanical extracts\u2014crambe abyssinica seed oil, avocado oil, and sunflower seed oil\u2014have also been added to the new formula and may have some additional scalp moisturization and antioxidant benefits, says Dobos.<\/p>\n The brand has also managed to cut the usage time. The original formula was a pre-shampoo treatment that needed to be left on for 10 minutes before rinsing and washing. The new product, the brand claims, gets even better results in just three minutes. Popescu credits the speed to a new ingredient\u2014glutamic acid\u2014which aids penetration to the hair\u2019s cortex. \u201cWe can basically restructure the hair from 360 degrees\u2014first increasing the penetration and sealing basically instantaneously,\u201d she says.<\/p>\n Dobos also believes the speed is helped along by those extra conditioning ingredients: \u201cMore conditioning agents deposit on the negatively-charged surface of the damaged hair. More polymeric, film-forming conditioners help align damaged hair cuticles quickly.\u201d And there might be a little wish-fulfillment happening. \u201cThe addition of oils and butters begin lubricating the hair fiber on application and can enhance the perception<\/em> of quicker repair even if the \u2018bond building\u2019 is a little slower,\u201d Dobos adds. So you\u2019re likely feeling instant smoothing and conditioning, and the real repair comes after a few uses.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" Some things don\u2019t need to be reinvented. Sliced bread? Awesome. Paperclips? Never change. So it was a surprise when Olaplex announced it was reformulating its fan-favorite bond repair treatment, Olaplex No.3 Hair Perfector. It\u2019s a paperclip. A dependable fix when things are a little frazzled and disorganized. Olaplex No.3 Plus Complete Repair Treatment is the […]<\/p>\n","protected":false},"author":1,"featured_media":1067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-1066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"_links":{"self":[{"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/posts\/1066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/comments?post=1066"}],"version-history":[{"count":0,"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/posts\/1066\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/media\/1067"}],"wp:attachment":[{"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/media?parent=1066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/categories?post=1066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sasgai.com\/index.php\/wp-json\/wp\/v2\/tags?post=1066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}